A CRM system keeps every client, offer and conversation in one place. The real question is whether to rent a ready-made product or build your own — here is an honest comparison.
The short answer
A ready-made CRM (Pipedrive, HubSpot and similar) is the right choice if standard sales processes fit your business and a monthly fee per user is acceptable. A custom-built CRM pays off when your processes don't fit the template, you need deep integrations, or the total of monthly licences over a few years exceeds the one-time cost of your own system — which you then own forever.
| Criteria | Ready-made CRM | Custom-built CRM |
|---|---|---|
| Starting cost | Low — sign up and start | Higher — a one-time development investment |
| Monthly fees | €15–100 per user, every month, forever | No per-user licences — hosting and support as agreed |
| Fit to your processes | You adapt to the tool | The tool is built around how you actually work |
| Integrations | Standard connectors; special ones cost extra | Any integration — accounting, e-shop, banks, APIs |
| Data ownership | Your data lives on the vendor's servers | Fully yours — hosted where you choose |
| Time to launch | Days | The first working version in 2–4 months |
| Unnecessary features | Many — you pay for everything the vendor built | None — only what your team really uses |
| Support & further development | Included in the subscription | By agreement — a support plan or priced per job |
Tell us how your sales actually work, and we will honestly say whether a ready-made tool covers it — or sketch what a custom system would look like, with a fixed price before any work starts.
Ready-made CRM systems cost roughly €15–100 per user per month, so a five-person team pays €900–6,000 every year. A custom CRM is a one-time investment priced by scope — after a free consultation we give a fixed quote. Afterwards there are no per-user licences: hosting, support and further integrations are agreed separately, so you pay only for what you actually order.
For a small team with a standard sales process, a ready-made tool like Pipedrive is usually the most practical start. If your workflow is non-standard or you rely on Latvian accounting and delivery integrations, a custom CRM built around your process quickly becomes the better investment.
Yes — clients, deals and history can be exported from tools like Pipedrive or HubSpot and imported into a custom system, so the team starts with all their data in place. We handle the migration as part of the project.
A ready-made CRM can be running in days. A custom CRM has its first working version in about 2–4 months — delivered in stages, so your team starts using the core features early.
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